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Boards are asking a forward-looking question: “How do we know governance will not slip once the audit is over?” A single audit or annual review cannot keep pace with how quickly AI systems evolve. Models drift, data pipelines change, and new risks emerge in real time. Without continuous governance, organizations risk building temporary compliance that deteriorates between reviews.
NIST’s AI Risk Management Framework emphasizes that governance is an iterative cycle. The “Map, Measure, Manage, Govern” functions are designed to be repeated, not performed once (NIST, 2023). OECD guidance on trustworthy AI similarly stresses that accountability must be ongoing, requiring monitoring, feedback, and adaptation (OECD, 2023). Barth et al. (2024), in their case study of AstraZeneca’s ethics-based audit, found that credibility only emerged when governance processes were continuous—communication, evidence collection, and escalation drills were maintained throughout the year rather than treated as isolated events.
Despite this guidance, many organizations remain trapped in a compliance mindset. PwC’s 2024 Responsible AI Survey noted that while companies are drafting policies and running initial risk assessments, few have embedded monitoring loops or continuous evidence generation (PwC, 2024). This creates a fragile form of governance: systems may appear compliant immediately after an audit but gradually drift back into risk exposure.
Continuous governance requires layered mechanisms. First, monitoring of AI system performance must be automated where possible, with drift detection and bias testing running at set intervals. Second, incident logging and escalation pathways must be active, ensuring that evidence is produced each time an issue arises. Third, governance rehearsals should be conducted periodically, testing whether escalation processes and evidence collection still work under stress. Fourth, governance metrics should be reported to boards regularly, integrating AI oversight into the rhythm of corporate risk reporting.
The benefits extend beyond compliance. Continuous governance builds resilience. It reduces the likelihood of reputational damage from AI failures, reassures regulators that oversight is real, and signals to stakeholders that the organization takes stewardship seriously. As AI systems increasingly affect decisions in healthcare, finance, and employment, trust will depend less on policies and more on the sustained practice of governance.
Boards are right to ask how organizations will sustain oversight. Research shows that without continuous governance, evidence decays, risks accumulate, and accountability erodes. The answer is to treat governance not as a project with an end date but as a permanent function of organizational life.
References
Barth, S., Wanner, D., Zimmermann, H., & Andreeva, J. (2024). Operationalising AI governance through ethics-based auditing: An industry case study. arXiv. https://arxiv.org/abs/2407.06232
National Institute of Standards and Technology. (2023). AI risk management framework. NIST. https://www.nist.gov/itl/ai-risk-management-framework
Organisation for Economic Co-operation and Development. (2023). OECD framework for the classification of AI systems. OECD Publishing. https://oecd.ai
PwC. (2024). Responsible AI survey: How US companies are managing risk in an era of generative AI. PwC. https://www.pwc.com/us/en/tech-effect/ai-analytics/responsible-ai-survey.html